Who had the best movie ad campaign of the year for 2007?
Friday, May 30th, 2008The Hollywood Reporter today announced the five films that are competing for the coveted title Best Movie Campaign of the year at the 37th annual Movie Marketing Key Art Awards. The inauguration of the Best Campaign award signifies the inception of what will likely become one of the most significant award categories for the show. The Best Campaign award reflects not just the creative materials developed for marketing purposes, but also the over-all strategy devised to overcome any obstacles faced in the launching of the film.
Among those that got it right this year are I Am Legend, Juno, No Country for Old Men, The Simpsons Movie and Transformers.
For the first time in the history of the Movie Marketing Key Art Awards, were honoring the overall campaign. I suppose it could also be called the Sum of All Parts award, said Bob Israel, Chairman of the Key Art Awards Advisory Board. Its not just for the best trailer or the best poster. Its the whole she-bang."
Movie marketing is different from the marketing of other consumer products released by major brands in that the majority of money spent on a movie campaign is spent in the month prior to the films release. Huge sums of money are spent on opening a film and if a campaign misses the mark, it becomes next to impossible to turn things around. This can be particularly devastating for films in wide releaseso it is incumbent upon the marketing team to get it right, said Israel.
It feels very fitting that after all these years, the Key Arts recognize the art of opening a movie . . . especially since it gets harder to attract audiences with every passing year, continued Israel. To determine the Best Campaign, the Hollywood Reporter assembled a blue ribbon panel of judges, and had the cooperation and participation from major studios. Instrumental in those efforts were Terry Curtin, CEO Intralink and Craig Murray CEO Craig Murray Productions, who worked with the various studio entities and helped to gather the distinct panel of judges to determine the five finalists. The distinguished panel of judges includes such esteemed entertainment professionals as David Fincher, Andy Fogelson, Paula Franceschi, Mark Gill, Curtis Hanson, Bob Levin, Lucia Ludovico, Bill Mechanic, Joe Nimziki, Sandy Risenbach, Tony Seineger, Kevin Smith, Bruce Vilanch and Joel Wayne.
All Key Art Award winners - spanning over 31 categories including posters, trailers, TV spots, print, outdoor, internet, home entertainment and co-branded advertising - will be announced on Friday, June 13, 2008 at the Hyatt Regency Century Plaza. Actor-comedian Jeff Garlin will act as host serving up the evenings laughs while honoring the movie marketing industrys finest. Tickets can be purchased online at www.keyartaward.com.
The Hollywood Reporters Movie Marketing Key Art Awards are sponsored by the LA Times, Weston Mason, and Menagerie Creative. Crew Creative is the Student Competition sponsor. Nielsen Research Group administered and tabulated the ballots, and will also determine the winners in each category.
Now in its 79th year, The Hollywood Reporter covers the business of the global entertainment industry via a network of media outlets. They include the print daily and weekly editions, the web site, various electronic-media offerings, and high-profile events such as the annual Key Art Awards and Women in Entertainment. The Reporters team of reporters and news editors number more than 60, with representatives in most of the world's major cities. The first Hollywood-based daily trade newspaper covering the entertainment industry began publishing September 3, 1930. Its founder was William R. Wilkerson, who remained publisher and Editor-in-Chief of the paper for more than 30 years.
Among those that got it right this year are I Am Legend, Juno, No Country for Old Men, The Simpsons Movie and Transformers.
For the first time in the history of the Movie Marketing Key Art Awards, were honoring the overall campaign. I suppose it could also be called the Sum of All Parts award, said Bob Israel, Chairman of the Key Art Awards Advisory Board. Its not just for the best trailer or the best poster. Its the whole she-bang."
Movie marketing is different from the marketing of other consumer products released by major brands in that the majority of money spent on a movie campaign is spent in the month prior to the films release. Huge sums of money are spent on opening a film and if a campaign misses the mark, it becomes next to impossible to turn things around. This can be particularly devastating for films in wide releaseso it is incumbent upon the marketing team to get it right, said Israel.
It feels very fitting that after all these years, the Key Arts recognize the art of opening a movie . . . especially since it gets harder to attract audiences with every passing year, continued Israel. To determine the Best Campaign, the Hollywood Reporter assembled a blue ribbon panel of judges, and had the cooperation and participation from major studios. Instrumental in those efforts were Terry Curtin, CEO Intralink and Craig Murray CEO Craig Murray Productions, who worked with the various studio entities and helped to gather the distinct panel of judges to determine the five finalists. The distinguished panel of judges includes such esteemed entertainment professionals as David Fincher, Andy Fogelson, Paula Franceschi, Mark Gill, Curtis Hanson, Bob Levin, Lucia Ludovico, Bill Mechanic, Joe Nimziki, Sandy Risenbach, Tony Seineger, Kevin Smith, Bruce Vilanch and Joel Wayne.
All Key Art Award winners - spanning over 31 categories including posters, trailers, TV spots, print, outdoor, internet, home entertainment and co-branded advertising - will be announced on Friday, June 13, 2008 at the Hyatt Regency Century Plaza. Actor-comedian Jeff Garlin will act as host serving up the evenings laughs while honoring the movie marketing industrys finest. Tickets can be purchased online at www.keyartaward.com.
The Hollywood Reporters Movie Marketing Key Art Awards are sponsored by the LA Times, Weston Mason, and Menagerie Creative. Crew Creative is the Student Competition sponsor. Nielsen Research Group administered and tabulated the ballots, and will also determine the winners in each category.
Now in its 79th year, The Hollywood Reporter covers the business of the global entertainment industry via a network of media outlets. They include the print daily and weekly editions, the web site, various electronic-media offerings, and high-profile events such as the annual Key Art Awards and Women in Entertainment. The Reporters team of reporters and news editors number more than 60, with representatives in most of the world's major cities. The first Hollywood-based daily trade newspaper covering the entertainment industry began publishing September 3, 1930. Its founder was William R. Wilkerson, who remained publisher and Editor-in-Chief of the paper for more than 30 years.